Wednesday, March 5, 2014

Creating and Building Email Lists For Your Business

Creating and Building Email Lists For Your Business

Welcome to LilacsNDreams! Today is about creating and building your email lists for your businesses. I often see this issue mentioned, suggested, discussed, and etc. This is something I have not done myself. I often think about it, and know that there are pros to doing this. 

It is often mentioned that we should be building an email list. Doing this will help you to engage with your customer base, and this is noted to be one of the most important marketing tools for us to use. 

In order to organize, and have a place for your customers to sign up for this email list it is best to have an email service. You can google email marketing services, and see some of them that are being offered. Some are free, and some will be a paid service too. I often see mentioned, and used is Mail Chimp and Constant Contact

There are some benefits to using an email marketing service. They can provide you with tracking information, web pages where your customers can join, website forms, they handle the "unsubscribes" which does comply with the Spam laws. This is also a cheap, sometimes free way for you to connect with your customers directly. 

These services might seem overwhelming at first. You have to give it a chance. With a few clicks, and some practice you will be handling your list. 

The friendliest way to advertise is to call it "opt-in" Or "permission. Using this customers are asking for more information, to be updated, and to keep in touch with your business. 

You can announce at different places about signing up for your email. You can politely remind your customers that they can keep an eye out for some new things by signing up for your newsletter. You can share you email sign up link with different places such as Facebook, Twitter, Google+, your blogs, on your websites, etc. 

Don't just ask your customers to sign up, but give them some reasons to do this. People are protective of their email accounts, and they need to know what is in it for them in order to be inviting you in. Specials, promotions, new listings, maybe some item that is hot/popular, and so on. 

When done correctly email marketing works in making a relationship between you, and the customers. Over time the customers will come to know you, trust you, and this will let you show them that you care too. 

Remember that the customers who are on your list will be the biggest fans of your business. They would like to be the first ones to know what is going on in your business. Maybe you are going to run a sale on Saturday. Well, send out coupons to them on Friday night to use for Saturday. This gives them first dibs on your sale. Maybe you would like to host a special private sale. You could offer such a deal to only your customer email list. Makes them feel special, and appreciative towards you as well. 

The customers on your list can be a big contributor to the success of your business too. Think of them first, and treat them with respect by offering special things to them through your email list. 

Remember, Lisa at Market Your Creativity offers these topics being shared with you, and you can read a little more about them by visiting her too. 

Hope you enjoyed this Email List For Your Business Topic today. Thanks for sharing your time with LilacsNDreams everyone. Until the next time I wish you all a wonderful day. See you again soon!