Wednesday, February 19, 2014

Basic Components For Your Online Platform

Basic Components For Your Online Platform

Hello, and Welcome back to LilacsNDreams! Today is about the Basic Components For Your Online Platform. Imagine your customers, or your fans as your online audience. Also, consider your online presence, or your reach as the platform you are creating. We strive to have a bigger platform in order to have a bigger audience that we want to gain.   

Your online platform is an interconnection of many things. Your websites, social medias, and your storefronts you want to build links to all of your projects. An example would be that this blog drives people to my Etsy, and Ecrater shops. Also to my listings at Ebay. Along with those places my blog can also encourage people to visit my facebook, and twitter. In turn all of those places will link back to my blog, my blog shoppe, and etc. This makes a connected circle with building your network. You want to make sure that each place will feed into the next one. 


This is your money spot, but will not always be your most important spot either. Remember, you would like people to buy into what you are creating with an atmosphere for them to experience a piece of your business. You will create this experience in many ways for them. Before making this the final stop for your customer they just might have decided they were going to make a sale before this with either the blog, or your social media sites. 

Try to think of ways that you can grow your platform out wider than just your storefront. By doing this you will help yourself attract many more customers as well. 


I myself feel strongly that business owners should have a blog. A blog is like an ongoing conversation that you can have with your customers, or your readers. This is a place for a live and active form of communication. With a blog you can showcase so much more than just your products. As many have shared a blog is a place where you can share your thoughts, and feelings. People can really get to know you better with your blog, they can relate with you, and it helps them to feel understood as well. 

Social Media Accounts

As mentioned before some where in the beginning, time is truly on your side. Create an account on Facebook, Google+, Twitter, Instagram, Pinterest, and wherever else you think that your customers might like to hang out at. You don't really have to use all of the accounts often, or for a long term. Over time you will see which media accounts have become critical, and beneficial to your business growth and success.

So, any interactions that you have with your customers should be favoring towards them. Don't look at them as fans, or followers. Consider them more as friends as it is more appreciated. Remember, they have invited you, and accepted you so it's nice to respect them as well. 

So, here are some basic components for your online platform. Hope these topics are being helpful to you, and remember to visit with Lisa at Market Your Creativity who shares all of these things, and is very helpful with many things as well. 

Thanks so much for sharing your time with LilacsNDreams, and hope to see you again soon. Take care, and have a Happy Day everyone!

No comments:

Post a Comment